Marketing strategy and competitive positioning
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Financial Times Prentice Hall
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| Edition: | 3rd ed. |
| Physical Description: | xxiv, 622 p. fig., tabl. 24 cm. |
|---|---|
| ISBN: | 0-273-65516-7 978-0-273-65516-9 |