Marketing the core

Bibliographic Details
Main Authors: Kerin Roger A. (Author), Hartley Steven W. (Author), Rudelius William (Author)
Format: Book
Language:English
Published: Irwin/McGraw-Hill
Edition:2nd ed.
Description
Physical Description:xxxiii 128p. fig., ill. 27 cm.
ISBN:978-0-07-110686-3
0-07-110686-3