Marketing management Knowledge and skills

Bibliographic Details
Main Authors: Peter Paul J., McManus - Bascom James R., Donnelly James H.
Format: Book
Language:English
Published: McGraw-Hill
Irwin
Edition:5th ed.
Series:The Irwin Series in Marketing
Description
Physical Description:xvi, 944 p. fig., ill., tabl. 24 cm.
ISBN:0-07-115460-4