Marketing management Knowledge and skills
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
Irwin |
| Edition: | 5th ed. |
| Series: | The Irwin Series in Marketing |
| Physical Description: | xvi, 944 p. fig., ill., tabl. 24 cm. |
|---|---|
| ISBN: | 0-07-115460-4 |