Marketing research Methodological foundations
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Dryden
Harcourt Brace College |
| Edition: | 6th ed. |
| Physical Description: | various pagings fig., tabl. 24 cm. |
|---|---|
| ISBN: | 0-03-098366-5 |