The CIM marketing dictionary
| Main Author: | |
|---|---|
| Corporate Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Butterworth-Heinemann
|
| Edition: | 5th ed. |
| Series: | The Chartered Institute of Marketing/ Butterworth-Heinemann Marketing Series |
| Physical Description: | 321 p. 22 cm. |
|---|---|
| ISBN: | 0 7506 2346 2 |