Creative advertising Theory and practice

Creative advertising Theory and practice

Bibliographic Details
Main Author:	Moriarty Sandra E.
Format:	Book
Language:	English
Published:	Prentice Hall
Edition:	2nd ed.

Similar Items

Advertising principles and practice
by: Wells William, et al.
Published: (1992)

Advertising & IMC principles & practice
by: Moriarty Sandra E., et al.
Published: (2012)

Advertising
by: Wright Ray
Published: (2000)

Advertising research Theory and practice
by: Davis Joel J.
Published: (1997)

Advertising management
by: Aaker David A., et al.
Published: (1987)

Advertising Concept and copy
by: Felton George
Published: (1994)

Strategy in advertising matching media and messages to markets and motivations
by: Bogart Leo
Published: (1986)

Kleppner's advertising procedure
by: Russell Thomas 1941-, et al.
Published: (1999)

Kleppner's advertising procedure
by: Russell Thomas 1941-, et al.
Published: (1990)

Advertising
by: Jefkins Frank
Published: (2000)

Advertising in contemporary society perspectives toward understanding
by: Rotzoll Kim B., et al.
Published: (1986)

Strategic advertising a practitioner's handbook
by: Corstjens Judith
Published: (1990)

How to plan advertising
Published: (1989)

Advertising and promotion an integrated marketing communications perspective
by: Belch George E. 1951-, et al.
Published: (1998)

The advertising budget the advertiser's guide to budget devermination
by: Broadbent Simon
Published: (1989)

The advertising handbook
by: Brierley Sean 1966-
Published: (1996)

Advertising media planning
by: Sissors Jack Z. 1919-, et al.
Published: (1989)

How to plan advertising
Published: (1997)

Advertising account planning planning and managing an IMC campaign
by: Kelley Larry D. 1955-, et al.
Published: (2011)

Contemporary advertising
by: Arens William F., et al.
Published: (1994)

Contemporary advertising
by: Bovee Courtland L., et al.
Published: (1989)

Cases in advertising and communications management
by: Greyser Stephen A.
Published: (1981)

Advertising, promotion, and supplemental aspects of integrated marketing communications
by: Shimp Terence A.
Published: (1997)

Advertising communications & promotion management
by: Rossiter John R., et al.
Published: (1997)

Διαφήμιση σχεδιασμός, ανάπτυξη, αποτελεσματικότητα
by: Ζώτος Γιώργος Χ.
Published: (2008)

Διαφήμιση σχεδιασμός, ανάπτυξη, αποτελεσματικότητα
by: Ζώτος Γιώργος Χ.
Published: (2018)

Στρατηγική και τεχνική της διαφήμισης Από τη σκοπιά των επιστημών της συμπεριφοράς
by: Kroeber - Riel Werner
Published: (1998)

Προβολή
by: Αθανασούλης Χρήστος Κ.
Published: (1995)

The new positioning The latest on the world's #1 business strategy
by: Trout Jack
Published: (1996)

Λέξεις και φράσεις που πουλάνε
by: Τσίμπογλου Χάρης
Published: (1996)

MaxiMarketing the new direction in advertising, promotion, and marketing strategy
by: Rapp Stan, et al.
Published: (1987)

Διαφήμιση
by: Καραβασίλης Γεώργιος Σ.
Published: (1989)

Διαφήμιση από τη θεωρία...στην πράξη
by: Κουρμούσης Γιώργος Α.
Published: (1997)

Διαφήμιση
by: Ζώτος Γιώργος Χ.
Published: (1992)

Διαφήμιση
by: Jefkins Frank
Published: (1997)

Η γλώσσα της διαφήμισης Κειμενογλωσσολογική προσέγγιση του διαφημιστικού κειμένου
by: Κουτσουλέλου-Μίχου Σ.
Published: (1997)

Διαφήμιση ένας πρακτικός οδηγός για διαφημιζόμενους και διαφημιστές
by: Jefkins Frank
Published: (1980)

Education for creativity
by: Bode Ursula, et al.
Published: (1979)

Διαφήμιση και επικοινωνία η κατανάλωση στην εποχή των μέσων επικοινωνίας
by: Leiss William 1939-
Published: (2008)

Η ιστορία της διαφήμισης Soap, sex and cigarettes
by: Sivulka Juliann
Published: (1999)