Strategic marketing management cases

Strategic marketing management cases

Bibliographic Details
Main Authors:	Cravens David W., Lamb Charles W., Crittenden Victoria L.
Format:	Book
Language:	English
Published:	Irwin
Edition:	5th ed.
Series:	The Irwin Series in Marketing

Similar Items

Strategic marketing
by: Cravens David W.
Published: (1994)

Strategic market management
by: Aaker David A.
Published: (1998)

Strategic market management
by: Aaker David A.
Published: (2005)

Strategic market management global perspectives
by: Aaker David A., et al.
Published: (2010)

Strategic marketing an applied perspective
by: Alsem Karel Jan
Published: (2007)

Strategic market management
by: Aaker David A.
Published: (1995)

Strategic market management
by: Aaker David A.
Published: (2001)

Strategic marketing communications New ways to build and integrate communication
by: Smith Paul R., et al.
Published: (1997)

Marketing - Management analyse, planung, umsetzung und steuerung
by: Kotler Philip, et al.
Published: (1995)

Cases in marketing management
by: Bernhardt Kenneth L., et al.
Published: (1985)

Marketing management analysis, planning, implementation, and control
by: Kotler Philip
Published: (1991)

Bank strategic management and marketing
by: Channon Derek F.
Published: (1986)

Marketing
by: Bennett Peter D.
Published: (1988)

Principles of marketing
by: Lamb Charles W., et al.
Published: (1994)

Marketing /
by: Lamb, Charles W., Jr, 1944-
Published: (2002)

Business marketing management an organizational approach
by: Haas Robert W.
Published: (1992)

Cases in marketing strategy
by: Hise Richard T., et al.
Published: (1984)

Marketing management strategies and programs
by: Guiltinan Joseph P., et al.
Published: (1994)

Marketing plans how to prepare them, how to use them
by: McDonald Malcolm 1938-
Published: (2002)

Marketing management Text and cases
by: Quelch John A., et al.
Published: (1993)

Marketing concepts and strategies
by: Pride William M. 1942-, et al.
Published: (1997)

Marketing management and strategy
by: Doyle Peter
Published: (2002)

Στρατηγικός σχεδιασμός marketing
by: Jain Subhash C.
Published: (1999)

Strategic marketing problems cases and comments
by: Kerin Roger A., et al.
Published: (1993)

Marketing planning in a total quality environment
by: Linneman Robert E. 1928-, et al.
Published: (1995)

Marketing concepts and strategies
by: Pride William M. 1942-, et al.
Published: (1991)

Marketing management
by: Kotler Philip, et al.
Published: (2006)

Marketing management A strategic approach with a global orientation
by: Boyd Harper W., et al.
Published: (1998)

Marketing management and strategy a reader
Published: (1988)

Integrated marketing communications A systems approach
by: Sirgy M. Joseph
Published: (1998)

Market-based management strategies for growing customer value and profitability
by: Best Roger J.
Published: (2005)

Marketing management Text and cases
by: Dalrymple Douglas J., et al.
Published: (1995)

Principles and practice of marketing
by: Jobber David
Published: (1998)

Marketing strategy Relationships, offerings, timing & resource allocation
by: Sudharshan Devanathan
Published: (1995)

Βιομηχανικό marketing
by: Πολλάλης Γιάννης Α., et al.
Published: (1999)

Marketing management
by: Davis Kenneth R.
Published: (1985)

Market relations An active learning approach
by: Hawkins Nick
Published: (1995)

Marketing strategy planning and implementation
by: Walker Orville C., et al.
Published: (1992)

Can SME firms develop and implement marketing planning? Η ανάπτυξη και η εφαρμογή του marketing plan στις μικρομεσαίες επιχειρήσεις
by: Βρατσίστα Ελένη, et al.
Published: (2008)

Global marketing management
by: Keegan Warren J.
Published: (1989)