Cases in marketing strategy
Main Authors: | Hise Richard T. (Author), McDaniel Stephen W. 1949- (Author) |
---|---|
Format: | Book |
Language: | English |
Published: |
Merrill
|
Similar Items
-
Cases in marketing management
by: Bernhardt Kenneth L., et al.
Published: (1985) -
Strategic marketing problems cases and comments
by: Kerin Roger A., et al.
Published: (1993) -
Marketing challenges cases & exercises
by: Lovelock Christopher, et al.
Published: (1993) -
Strategic marketing
by: Cravens David W.
Published: (1994) -
Marketing management a relationship approach
by: Hollensen Svend
Published: (2003)