Consumer behavior implications for marketing strategy
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Irwin
|
| Edition: | 6th ed. |
| Series: | The Irwin Series in Marketing |
| Physical Description: | xix, 649 p. fig., tabl. 26 cm. |
|---|---|
| ISBN: | 0-256-13972-5 |