Business marketing management an organizational approach
| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
PWS
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| Edition: | 5th ed. |
| Series: | The Kent Series in Marketing |
| Physical Description: | xi, 899 p. fig., tabl. 24 cm. |
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| ISBN: | 0-534-92976-1 |