Advertising & IMC principles & practice
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pearson/Prentice Hall
|
| Edition: | 9th ed. |
| Physical Description: | 685 p. fig. 27 cm. |
|---|---|
| ISBN: | 978-0-27-37-5292-9 |
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Pearson/Prentice Hall
|
| Edition: | 9th ed. |
| Physical Description: | 685 p. fig. 27 cm. |
|---|---|
| ISBN: | 978-0-27-37-5292-9 |