Marketing management and strategy
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Financial Times Prentice Hall
|
| Edition: | 3rd ed. |
| Physical Description: | xviii, 446 p. fig., tabl. 25 cm. |
|---|---|
| ISBN: | 0-273-651501 |
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Financial Times Prentice Hall
|
| Edition: | 3rd ed. |
| Physical Description: | xviii, 446 p. fig., tabl. 25 cm. |
|---|---|
| ISBN: | 0-273-651501 |