Basic marketing a global-managerial approach
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
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| Edition: | 14th ed. |
| Series: | The Irwin/McGraw-Hill Series in Marketing |
| Physical Description: | 1 v. ill., tabl. 28 cm. |
|---|---|
| ISBN: | 0-07-240947-9 |