Business marketing strategy Cases, concepts, and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty

Business marketing strategy Cases, concepts, and applications

Bibliographic Details
Main Authors: Rangan V. Kasturi, Shapiro Benson P., Moriarty Rowland T.
Format: Book
Language:English
Published: Irwin
Description
Physical Description:xiv, 850 p. fig., tabl. 24 cm.
ISBN:0-256-16911-X

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