Services marketing integrating customer focus across the firm
| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Edition: | 3rd ed. |
| Physical Description: | xx, 668 p. fig., tabl. 25 cm. |
|---|---|
| ISBN: | 0-07-247142-5 0-07-119914-4 |