The role of motives and the way that the theories of motivation can be used to predict and guide consumer behavior consumer behavior
| Main Authors: | , , |
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| Corporate Author: | |
| Format: | Book |
| Language: | English Greek |
| Published: |
Εργαστήριο Marketing και Νέες Τεχνολογίες
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| Series: | Επιστημονικές Εργασίες υπό Εξέλιξη Εργαστήριο Marketing και Νέες Τεχνολογίες |
| Physical Description: | 40 p. fig. 24 cm. |
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| ISSN: | 1790-0700 |