Promotional strategy Managing the marketing communications process
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
|
| Edition: | 8th ed. |
| Series: | The Irwin Series in Marketing |
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
|
| Edition: | 8th ed. |
| Series: | The Irwin Series in Marketing |