Services marketing integrating customer focus across the firm
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
|
| Έκδοση: | 4th ed. |
MARC
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| 200 | 1 | |a Services marketing |e integrating customer focus across the firm |f Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler | |
| 205 | |a 4th ed. | ||
| 210 | |a Boston |c McGraw-Hill |d 2006 | ||
| 215 | |a xxvii, 708 p. |c fig., tabl. |d 25 cm. | ||
| 300 | |a Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Επιχειρήσεις παροχής υπηρεσιών |x Μάρκετινγκ | |
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| 700 | 1 | |a Zeithaml |b Valarie A. |4 070 | |
| 701 | 1 | |a Bitner |b Mary Jo |4 070 | |
| 701 | 1 | |a Gremler |b Dwayne D. |4 070 | |
| 709 | |a McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20090203 |g AACR2 | |
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| 909 | |b 028515 | ||
| 960 | |a ΦΕΒΡΟΥΑΡΙΟΣ 2009 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545233156571136 |
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| author | Zeithaml Valarie A. Bitner Mary Jo Gremler Dwayne D. |
| author_facet | Zeithaml Valarie A. Bitner Mary Jo Gremler Dwayne D. |
| author_role | 070 070 070 |
| author_sort | Zeithaml Valarie A. |
| author_variant | z v a zva b m j bmj g d d gdd |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 4th ed. |
| format | Book |
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| id | lib2_1/10349 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 007-124496-4 |
| language | English |
| physical | xxvii, 708 p. fig., tabl. 25 cm. |
| publishDate | 2006 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | 20090203d2006 y0grey010503 ba eng Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler 4th ed. Boston McGraw-Hill 2006 xxvii, 708 p. fig., tabl. 25 cm. Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" Includes bibliographical references and index Επιχειρήσεις παροχής υπηρεσιών Μάρκετινγκ Εξυπηρέτηση πελατών Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ 658.8 Zeithaml Valarie A. 070 Bitner Mary Jo 070 Gremler Dwayne D. 070 McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20090203 AACR2 INST LIBRARY 20090203 658.8 ZEI 000032366 000032366 BK 23 1 |
| spellingShingle | Zeithaml Valarie A. Bitner Mary Jo Gremler Dwayne D. Services marketing integrating customer focus across the firm Επιχειρήσεις παροχής υπηρεσιών Μάρκετινγκ Εξυπηρέτηση πελατών Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| title | Services marketing integrating customer focus across the firm |
| title_auth | Services marketing integrating customer focus across the firm |
| title_full | Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| title_fullStr | Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| title_full_unstemmed | Services marketing integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler |
| title_short | Services marketing |
| title_sub | integrating customer focus across the firm |
| topic | Επιχειρήσεις παροχής υπηρεσιών Μάρκετινγκ Εξυπηρέτηση πελατών Μάρκετινγκ ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Επιχειρήσεις παροχής υπηρεσιών Μάρκετινγκ Εξυπηρέτηση πελατών Μάρκετινγκ |