Services marketing integrating customer focus across the firm
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
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| Edition: | 4th ed. |
| Physical Description: | xxvii, 708 p. fig., tabl. 25 cm. |
|---|---|
| ISBN: | 007-124496-4 |