Marketing management analysis, planning, implementation and control
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| Format: | Book |
| Language: | English |
| Published: |
Prentice Hall
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| Edition: | 6th ed. |
| Series: | Prentice-Hall Series in Marketing |
| Physical Description: | xxi, 776 p. fig., tabl. 24 cm. |
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| ISBN: | 0-13-556267-8 |