Results for "Μάρκετινγκ Διοίκηση και οργάνωση."

Results for "Μάρκετινγκ Διοίκηση και οργάνωση." Showing 1 - 50 results of 108 Laminas_Feed_Writer 2 (https://getlaminas.org) https://eploes.lib2.uniwa.gr/Search/Results?sort=last_indexed+desc&limit=50&lookfor=%22%CE%9C%CE%AC%CF%81%CE%BA%CE%B5%CF%84%CE%B9%CE%BD%CE%B3%CE%BA+%CE%94%CE%B9%CE%BF%CE%AF%CE%BA%CE%B7%CF%83%CE%B7+%CE%BA%CE%B1%CE%B9+%CE%BF%CF%81%CE%B3%CE%AC%CE%BD%CF%89%CF%83%CE%B7.%22&type=Subject&lng=en 108 0 50 Market-based management strategies for growing customer value and profitability Sat, 01 Jan 2005 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F10115 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F10115 Best Roger J. Book 2005 Best Roger J. 0 Marketing plans how to prepare them, how to use them Tue, 01 Jan 2002 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F10134 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F10134 McDonald Malcolm 1938- Book 2002 McDonald Malcolm 1938- 0 Quantitative models in marketing research Mon, 01 Jan 2001 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F10545 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F10545 Franses Philip Hans 1963- Book 2001 Franses Philip Hans 1963- 0 Advanced methods of marketing research Sat, 01 Jan 1994 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F10554 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F10554 Book 1994 0 Έρευνα της αγοράς https://eploes.lib2.uniwa.gr/Record/lib2_1%2F11036 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F11036 Behrens Karl Christian Book Behrens Karl Christian 0 Αρχές μάρκετινγκ η ελληνική προσέγγιση μάρκετινγκ με νέες τεχνολογίες Tue, 01 Jan 2002 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F11408 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F11408 Τζωρτζάκης Κώστας Μ. Book 2002 Τζωρτζάκης Κώστας Μ. 0 Marketing planning & Strategy Fri, 01 Jan 1993 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F11615 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F11615 Jain Subhash C. Book 1993 Jain Subhash C. 0 Basic marketing a global-managerial approach Mon, 01 Jan 1996 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1179 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1179 Perreault William D. Book 1996 Perreault William D. 0 Marketing management Text and cases Fri, 01 Jan 1993 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1181 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1181 Quelch John A. Book 1993 Quelch John A. 0 Promotional strategy Managing the marketing communications process Sat, 01 Jan 1994 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F128 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F128 Engel James F. Book 1994 Engel James F. 0 Integrated marketing communications A systems approach Thu, 01 Jan 1998 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13872 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13872 Sirgy M. Joseph Book 1998 Sirgy M. Joseph 0 Quantitative analysis in marketing management Thu, 01 Jan 1998 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13908 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13908 Moutinho Luiz Book 1998 Moutinho Luiz 0 Marketing research A problem - solving approach Thu, 01 Jan 1998 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13929 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13929 Sudman Seymour Book 1998 Sudman Seymour 0 The CIM handbook of selling and sales strategy Wed, 01 Jan 1997 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13953 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13953 Book 1997 0 Μάρκετινγκ μάνατζμεντ η ελληνική προσέγγιση αρχές, στρατηγικές, εφαρμογές Mon, 01 Jan 1996 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13999 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F13999 Τζωρτζάκης Κώστας Μ. Book 1996 Τζωρτζάκης Κώστας Μ. 0 Marketing research Thu, 01 Jan 1998 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14159 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14159 Burns Alvin C. Book 1998 Burns Alvin C. 0 Principles and practice of marketing Thu, 01 Jan 1998 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14191 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14191 Jobber David Book 1998 Jobber David 0 Business marketing strategy Concepts and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty Sun, 01 Jan 1995 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14230 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14230 Rangan V. Kasturi Book 1995 Rangan V. Kasturi 0 Principles of marketing Sat, 01 Jan 2000 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14263 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14263 Brassington Frances Book 2000 Brassington Frances 0 Strategic market management Thu, 01 Jan 1998 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14272 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14272 Aaker David A. Book 1998 Aaker David A. 0 Marketing research An applied approach Mon, 01 Jan 1996 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14303 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14303 Kinnear Thomas C. Book 1996 Kinnear Thomas C. 0 Business marketing strategy Cases, concepts, and applications V. Kasturi Rangan, Benson P. Shapiro, Rowland T. Moriarty Sun, 01 Jan 1995 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14306 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14306 Rangan V. Kasturi Book 1995 Rangan V. Kasturi 0 Συμπεριφορά καταναλωτή & στρατηγική μάρκετινγκ Sat, 01 Jan 2011 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14991 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F14991 Σιώμκος Γεώργιος Ι. Book 2011 Σιώμκος Γεώργιος Ι. 0 Business management Sun, 01 Jan 1995 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1522 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1522 Γιαννάτος Γιώργος Book 1995 Γιαννάτος Γιώργος 0 Marketing Fri, 01 Jan 1988 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15454 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15454 Bennett Peter D. Book 1988 Bennett Peter D. 0 Marketing research Wed, 01 Jan 1997 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15574 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15574 Chisnall Peter M. Book 1997 Chisnall Peter M. 0 Marketing channels A relationship management approach Wed, 01 Jan 1997 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15623 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15623 Pelton Lou E. Book 1997 Pelton Lou E. 0 Marketing planning in a total quality environment Sun, 01 Jan 1995 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1565 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1565 Linneman Robert E. 1928- Book 1995 Linneman Robert E. 1928- 0 Marketing management and strategy a reader Fri, 01 Jan 1988 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15896 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15896 Book 1988 0 The marketing revolution a radical manifesto for dominating the marketplace Tue, 01 Jan 1991 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15923 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F15923 Clancy Kevin J. 1942- Book 1991 Clancy Kevin J. 1942- 0 Βασικό μάρκετινγκ έρευνα αγοράς και ανάπτυξη πωλήσεων https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16045 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16045 Γαλάνης Βασίλειος Π. Book Γαλάνης Βασίλειος Π. 0 Essentials of marketing research Fri, 01 Jan 1999 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16106 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16106 Kumar V. Book 1999 Kumar V. 0 Market-based management Strategies for growing customer value and profitability Sat, 01 Jan 2000 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16246 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16246 Best Roger J. Book 2000 Best Roger J. 0 Marketing management Text and cases Sun, 01 Jan 1995 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16323 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16323 Dalrymple Douglas J. Book 1995 Dalrymple Douglas J. 0 Μάρκετινγκ μάνατζμεντ Sun, 01 Jan 2006 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16477 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16477 Kotler Philip Book 2006 Kotler Philip 0 Στρατηγικό μάρκετινγκ Mon, 01 Jan 2018 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16589 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16589 Σιώμκος Γεώργιος Ι. Book 2018 Σιώμκος Γεώργιος Ι. 0 Έρευνα & μετρικές μάρκετινγκ Mon, 01 Jan 2018 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16608 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16608 Σιώμκος Γεώργιος Ι. Book 2018 Σιώμκος Γεώργιος Ι. 0 Διοίκηση μάρκετινγκ σύγχρονες τάσεις και μορφές Sun, 01 Jan 2017 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16627 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16627 Βασιλειάδης Λάμπρος Book 2017 Βασιλειάδης Λάμπρος 0 Μάρκετινγκ μάνατζμεντ Sun, 01 Jan 2017 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16656 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16656 Kotler Philip Book 2017 Kotler Philip 0 Μάρκετινγκ υπηρεσιών Thu, 01 Jan 2015 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16724 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16724 Γούναρης Σπύρος Book 2015 Γούναρης Σπύρος 0 Μάρκετινγκ υπηρεσιών άνθρωποι, τεχνολογία, στρατηγική Mon, 01 Jan 2018 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16874 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F16874 Wirtz Jochen Book 2018 Wirtz Jochen 0 Concurrent marketing Integrating product, sales, and service Sun, 01 Jan 1995 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1716 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F1716 Cespedes Frank V. 1950- Book 1995 Cespedes Frank V. 1950- 0 Βασικές αρχές μάρκετινγκ μια στρατηγική προσέγγιση Basic marketing a marketing strategy planning approach Sun, 01 Jan 2012 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F17481 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F17481 Perreault William D. Book 2012 Perreault William D. 0 Εφηρμοσμένη έρευνα marketing Sat, 01 Jan 2005 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F17961 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F17961 Τομάρας Πέτρος Book 2005 Τομάρας Πέτρος 0 Strategic market management Mon, 01 Jan 2001 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18401 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18401 Aaker David A. Book 2001 Aaker David A. 0 Marketing management a relationship approach Wed, 01 Jan 2003 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18402 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18402 Hollensen Svend Book 2003 Hollensen Svend 0 Basic marketing a global-managerial approach Tue, 01 Jan 2002 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18403 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18403 Perreault William D. Book 2002 Perreault William D. 0 Strategic market management global perspectives Fri, 01 Jan 2010 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18404 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18404 Aaker David A. Book 2010 Aaker David A. 0 Marketing management and strategy Tue, 01 Jan 2002 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18407 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18407 Doyle Peter Book 2002 Doyle Peter 0 Marketing management in the 21st century Mon, 01 Jan 2001 23:41:02 +0200 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18410 https://eploes.lib2.uniwa.gr/Record/lib2_1%2F18410 Capon Noel Book 2001 Capon Noel 0