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      <title>CRM διαχείριση πελατειακών σχέσεων αρχές και τεχνολογίες</title>
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      <author>Κοσμάτος Δημήτριος Β.</author>
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      <title>Relationship marketing management of customer relationships</title>
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      <author>Bruhn Manfred</author>
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      <title>Marketing creating value for customers</title>
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      <author>Churchill Gilbert A.</author>
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      <title>Μάρκετινγκ υπηρεσιών /</title>
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      <author>Γούναρης, Σπύρος</author>
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      <author>Γαλάνης, Βασίλειος Π.</author>
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