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  1. 1
    Market-based management strategies for growing customer value and profitability
    by Best Roger J.
    Published 2005
    Book
  2. 2
    Delivering quality service balancing customer perceptions and expectations
    Book
  3. 3
    Services marketing integrating customer focus across the firm
    Book
  4. 4
    Διοίκηση εφοδιασμού
    by Λάιος Λάμπρος
    Published 2010
    Book
  5. 5
    Relationship marketing for competitive advantage Winning and keeping customers
    by Payne Adrian
    Published 1995
    Book
  6. 6
    Customer connections New strategies for growth
    Book
  7. 7
    Salesmen and managers' perceptions of customer and selling orientation in the life insurance industry Προσανατολισμός στο πελάτη ή στις πωλήσεις; Η αντίληψη των πελατών και ασφαλιστών στην αγορά ασφαλειών ζωής
    Book
  8. 8
    Real time Preparing for the age of the never satisfied customer
    by McKenna Regis
    Published 1997
    Book
  9. 9
    The CIM handbook of selling and sales strategy
    Published 1997
    Book
  10. 10
    Communicating with customers
    by Eunson Baden
    Published 1995
    Book
  11. 11
    Services marketing integrating customer focus across the firm
    by Zeithaml Valarie A., Bitner Mary Jo
    Published 2003
    Book
  12. 12
    Manufacturing for survival The how-to guide for practioners and managers
    by Williams Blair R. 1938-
    Published 1996
    Book
  13. 13
    Consumers and services
    by Gabbott Mark, Hogg Gillian
    Published 1998
    Book
  14. 14
    How to win customers and keep them for life
    by LeBoeuf Michael
    Published 1987
    Book
  15. 15
    Market-based management Strategies for growing customer value and profitability
    by Best Roger J.
    Published 2000
    Book
  16. 16
    Marketing management Text and cases
    Book
  17. 17
    Fundamentals of logistics management
    Book
  18. 18
    Analysis for marketing planning
    by Lehmann Donald R., Winer Russell S.
    Published 1997
    Book
  19. 19
    Concurrent marketing Integrating product, sales, and service
    by Cespedes Frank V. 1950-
    Published 1995
    Book
  20. 20
    Marketing management in the 21st century
    by Capon Noel, Hulbert James M.
    Published 2001
    Book
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