Customer relationship management and its contribution to customer satisfaction
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Μεταπτυχιακή εργασία |
| Γλώσσα: | English |
| Έκδοση: |
ΤΕΙ Πειραιά
2007
|
| Θέματα: | |
| Διαθέσιμο Online: | http://okeanis.lib2.uniwa.gr/xmlui/handle/123456789/548 |
| _version_ | 1780278386399117312 |
|---|---|
| abstract | The thesis examines CRM and its relations with customer satisfaction for project managers. CRM is about creating not only strong relationships with your clients but also having a database with information regarding customers, evaluating this information and using it for the benefit of the firm. Often project managers look after only the work progress but not to receive some good knowledge regarding their customer and increase customer satisfaction which will guarantee more projects from the same customer in the upcoming months or years. The thesis concludes that Project managers shall develop some CRM practices in order to stay with competition and have better relations with their customers. This will help the firms to acquire more projects since they will take advantage and make better deals for the firm. |
| advisor | |
| author | Filippopoulos, Panagiotis C. |
| author_facet | Filippopoulos, Panagiotis C. |
| author_sort | Filippopoulos, Panagiotis C. |
| collection | Okeanis Institutional Repository |
| format | Μεταπτυχιακή εργασία |
| id | okeanis-123456789-548 |
| institution | University of West Attica Campus II |
| keyword | Customer satisfaction Customer relationship Project management |
| language | English |
| physical | 67 p. |
| publishDate | 2007 |
| publisher | ΤΕΙ Πειραιά |
| record_format | dspace |
| spelling | okeanis-123456789-5482018-12-14T10:04:30Z Customer relationship management and its contribution to customer satisfaction Filippopoulos, Panagiotis C. Άγνωστος TPSH::Διοίκηση και Οργάνωση::Διαχείριση Έργου (Project Management) Customer satisfaction Customer relationship Project management The thesis examines CRM and its relations with customer satisfaction for project managers. CRM is about creating not only strong relationships with your clients but also having a database with information regarding customers, evaluating this information and using it for the benefit of the firm. Often project managers look after only the work progress but not to receive some good knowledge regarding their customer and increase customer satisfaction which will guarantee more projects from the same customer in the upcoming months or years. The thesis concludes that Project managers shall develop some CRM practices in order to stay with competition and have better relations with their customers. This will help the firms to acquire more projects since they will take advantage and make better deals for the firm. 2007-06 Μεταπτυχιακή εργασία http://okeanis.lib2.uniwa.gr/xmlui/handle/123456789/548 en http://creativecommons.org/licenses/by-nc-nd/3.0/gr/ Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα ΤΕΙ Πειραιά City University of Seattle 67 p. http://okeanis.lib2.uniwa.gr/xmlui/bitstream/123456789/548/9/prm_00010.pdf.jpg |
| spellingShingle | TPSH::Διοίκηση και Οργάνωση::Διαχείριση Έργου (Project Management) Filippopoulos, Panagiotis C. Customer relationship management and its contribution to customer satisfaction |
| title | Customer relationship management and its contribution to customer satisfaction |
| title_full | Customer relationship management and its contribution to customer satisfaction |
| title_fullStr | Customer relationship management and its contribution to customer satisfaction |
| title_full_unstemmed | Customer relationship management and its contribution to customer satisfaction |
| title_short | Customer relationship management and its contribution to customer satisfaction |
| title_sort | customer relationship management and its contribution to customer satisfaction |
| topic | TPSH::Διοίκηση και Οργάνωση::Διαχείριση Έργου (Project Management) |
| url | http://okeanis.lib2.uniwa.gr/xmlui/handle/123456789/548 |