The significance of project leadership during the launching of a new brand in the market
| Κύριος συγγραφέας: | |
|---|---|
| Μορφή: | Μεταπτυχιακή εργασία |
| Γλώσσα: | English |
| Έκδοση: |
ΤΕΙ Πειραιά
2007
|
| Θέματα: | |
| Διαθέσιμο Online: | http://okeanis.lib2.uniwa.gr/xmlui/handle/123456789/544 |
| _version_ | 1780278384819961856 |
|---|---|
| abstract | Today the companies’ growth comes through projects. A kind of project is the
launching of a new brand in the market. During the project implementation, many
problems or difficulties take place which could make the project to lose its direction.
The project manager who is responsible for the project has to develop his leadership
skills keeping it, on track. These skills concern the influence of project manager to the
stakeholders. Lack of leadership sets the brand development in danger and the
company in economic troubles. During this thesis, elements like the leader
competencies, the leadership style and brand problems will be identified and the
results will be reported. |
| advisor | |
| author | Dimitropoulos, Markos |
| author_facet | Dimitropoulos, Markos |
| author_sort | Dimitropoulos, Markos |
| collection | Okeanis Institutional Repository |
| format | Μεταπτυχιακή εργασία |
| id | okeanis-123456789-544 |
| institution | University of West Attica Campus II |
| keyword | Leadership Administrative management and organisation New brand |
| language | English |
| physical | 67 p. |
| publishDate | 2007 |
| publisher | ΤΕΙ Πειραιά |
| record_format | dspace |
| spelling | okeanis-123456789-5442018-12-14T10:04:29Z The significance of project leadership during the launching of a new brand in the market Dimitropoulos, Markos Agrapidas, Konstantinos Zavlanos, Myron TPSH::Διοίκηση και Οργάνωση::Διαχείριση Έργου (Project Management) Leadership Administrative management and organisation New brand Today the companies’ growth comes through projects. A kind of project is the launching of a new brand in the market. During the project implementation, many problems or difficulties take place which could make the project to lose its direction. The project manager who is responsible for the project has to develop his leadership skills keeping it, on track. These skills concern the influence of project manager to the stakeholders. Lack of leadership sets the brand development in danger and the company in economic troubles. During this thesis, elements like the leader competencies, the leadership style and brand problems will be identified and the results will be reported. 2007-06 Μεταπτυχιακή εργασία http://okeanis.lib2.uniwa.gr/xmlui/handle/123456789/544 en http://creativecommons.org/licenses/by-nc-nd/3.0/gr/ Αναφορά Δημιουργού-Μη Εμπορική Χρήση-Όχι Παράγωγα Έργα 3.0 Ελλάδα ΤΕΙ Πειραιά City University of Seattle 67 p. http://okeanis.lib2.uniwa.gr/xmlui/bitstream/123456789/544/9/prm_00006.pdf.jpg |
| spellingShingle | TPSH::Διοίκηση και Οργάνωση::Διαχείριση Έργου (Project Management) Dimitropoulos, Markos The significance of project leadership during the launching of a new brand in the market |
| title | The significance of project leadership during the launching of a new brand in the market |
| title_full | The significance of project leadership during the launching of a new brand in the market |
| title_fullStr | The significance of project leadership during the launching of a new brand in the market |
| title_full_unstemmed | The significance of project leadership during the launching of a new brand in the market |
| title_short | The significance of project leadership during the launching of a new brand in the market |
| title_sort | significance of project leadership during the launching of a new brand in the market |
| topic | TPSH::Διοίκηση και Οργάνωση::Διαχείριση Έργου (Project Management) |
| url | http://okeanis.lib2.uniwa.gr/xmlui/handle/123456789/544 |