Marketing /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Lamb, Charles W., Jr, 1944- (Συγγραφέας)
Άλλοι συγγραφείς:	Hair, Joseph F., Jr., 1944- (Συγγραφέας), McDaniel, Carl, Jr., 1941- (Συγγραφέας)
Μορφή:	Βιβλίο
Γλώσσα:	English
Έκδοση:	Cincinnati, Ohio : South-Western, c2002.
Έκδοση:	6th ed.
Θέματα:	Μάρκετινγκ. Μάρκετινγκ > Διοίκηση και οργάνωση. Marketing. Marketing > Management.

MARC


LEADER	00000cam a22000004a 4500
001	12223656
003	DLC
005	20231017101909.0
008	001106s2002 en ac\|\|e b 001 0 eng
020			\|a 0324068611
040			\|a GrATPDL \|c ΕΘΝΙΚΗ ΣΧΟΛΗ ΔΗΜΟΣΙΑΣ ΥΓΕΙΑΣ-ΚΕΝΤΡΙΚΗ ΒΙΒΛΙΟΘΗΚΗ \|d ΠΑΝΕΠΙΣΤΗΜΙΟΥΠΟΛΗ ΑΘΗΝΩΝ
041	0		\|a eng
082			\|a 658.8
100	1		\|a Lamb, Charles W., \|c Jr, \|d 1944- \|9 6769 \|e Συγγραφέας
245	1	0	\|a Marketing / \|c Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.
250			\|a 6th ed.
260			\|a Cincinnati, Ohio : \|b South-Western, \|c c2002.
300			\|a 751 σ. : \|b έγχρ. εικ., πορτρ. ; \|c 29 εκ.
504			\|a Βιβλιογραφία: σ. 699-718.
504			\|a Ερετήριο: σ. 719-751.
650		0	\|a Μάρκετινγκ. \|9 6775
650		0	\|a Μάρκετινγκ \|x Διοίκηση και οργάνωση. \|9 6777
650		0	\|a Marketing. \|9 6774
650		0	\|a Marketing \|x Management. \|9 6776
700	1		\|a Hair, Joseph F., \|c Jr., \|d 1944- \|9 6771 \|e Συγγραφέας
700	1		\|a McDaniel, Carl, \|c Jr., \|d 1941- \|9 6770 \|e Συγγραφέας
942			\|2 ddc \|c BK \|h 658.8 LAM \|6 658_800000000000000_LAM
952			\|0 0 \|1 0 \|2 ddc \|4 0 \|6 658_800000000000000_LAM \|7 1 \|9 6664 \|a MAIN \|b MAIN \|d 2023-02-13 \|l 0 \|o 658.8 LAM \|p 00007148 \|r 2023-02-13 \|t 1 \|w 2023-02-13 \|y BK
999			\|c 6239 \|d 6239

Εγγραφή στο Ευρετήριο Αναζήτησης

_version_	1784614219463786497
author	Lamb, Charles W., Jr, 1944-
author2	Hair, Joseph F., Jr., 1944- McDaniel, Carl, Jr., 1941-
author2_role	Συγγραφέας Συγγραφέας
author2_variant	j f h jf jfh c m cm
author_facet	Lamb, Charles W., Jr, 1944- Hair, Joseph F., Jr., 1944- McDaniel, Carl, Jr., 1941-
author_role	Συγγραφέας
author_sort	Lamb, Charles W., Jr, 1944-
author_variant	c w l cw cwl
building	Campus Library III
collection	LIB3 Catalog
dewey-full	658.8
dewey-hundreds	600 - Technology (Applied sciences)
dewey-ones	658 - General management
dewey-raw	658.8
dewey-search	658.8
dewey-sort	3658.8
dewey-tens	650 - Management and auxiliary services
edition	6th ed.
format	Book
fullrecord	{"leader":"01378cam a22003134a 4500","fields":[{"001":"12223656"},{"003":"DLC"},{"005":"20231017101909.0"},{"008":"001106s2002 en ac\|\|e b 001 0 eng "},{"020":{"subfields":[{"a":"0324068611"}],"ind1":" ","ind2":" "}},{"040":{"subfields":[{"a":"GrATPDL"},{"c":"\u0395\u0398\u039d\u0399\u039a\u0397 \u03a3\u03a7\u039f\u039b\u0397 \u0394\u0397\u039c\u039f\u03a3\u0399\u0391\u03a3 \u03a5\u0393\u0395\u0399\u0391\u03a3-\u039a\u0395\u039d\u03a4\u03a1\u0399\u039a\u0397 \u0392\u0399\u0392\u039b\u0399\u039f\u0398\u0397\u039a\u0397"},{"d":"\u03a0\u0391\u039d\u0395\u03a0\u0399\u03a3\u03a4\u0397\u039c\u0399\u039f\u03a5\u03a0\u039f\u039b\u0397 \u0391\u0398\u0397\u039d\u03a9\u039d"}],"ind1":" ","ind2":" "}},{"041":{"subfields":[{"a":"eng"}],"ind1":"0","ind2":" "}},{"082":{"subfields":[{"a":"658.8"}],"ind1":" ","ind2":" "}},{"100":{"subfields":[{"a":"Lamb, Charles W.,"},{"c":"Jr,"},{"d":"1944-"},{"9":"6769"},{"e":"\u03a3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2"}],"ind1":"1","ind2":" "}},{"245":{"subfields":[{"a":"Marketing /"},{"c":"Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel."}],"ind1":"1","ind2":"0"}},{"250":{"subfields":[{"a":"6th ed."}],"ind1":" ","ind2":" "}},{"260":{"subfields":[{"a":"Cincinnati, Ohio :"},{"b":"South-Western,"},{"c":"c2002."}],"ind1":" ","ind2":" "}},{"300":{"subfields":[{"a":"751 \u03c3. :"},{"b":"\u03ad\u03b3\u03c7\u03c1. \u03b5\u03b9\u03ba., \u03c0\u03bf\u03c1\u03c4\u03c1. ;"},{"c":"29 \u03b5\u03ba."}],"ind1":" ","ind2":" "}},{"504":{"subfields":[{"a":"\u0392\u03b9\u03b2\u03bb\u03b9\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b1: \u03c3. 699-718."}],"ind1":" ","ind2":" "}},{"504":{"subfields":[{"a":"\u0395\u03c1\u03b5\u03c4\u03ae\u03c1\u03b9\u03bf: \u03c3. 719-751."}],"ind1":" ","ind2":" "}},{"650":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba."},{"9":"6775"}],"ind1":" ","ind2":"0"}},{"650":{"subfields":[{"a":"\u039c\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba"},{"x":"\u0394\u03b9\u03bf\u03af\u03ba\u03b7\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03bf\u03c1\u03b3\u03ac\u03bd\u03c9\u03c3\u03b7."},{"9":"6777"}],"ind1":" ","ind2":"0"}},{"650":{"subfields":[{"a":"Marketing."},{"9":"6774"}],"ind1":" ","ind2":"0"}},{"650":{"subfields":[{"a":"Marketing"},{"x":"Management."},{"9":"6776"}],"ind1":" ","ind2":"0"}},{"700":{"subfields":[{"a":"Hair, Joseph F.,"},{"c":"Jr.,"},{"d":"1944-"},{"9":"6771"},{"e":"\u03a3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2"}],"ind1":"1","ind2":" "}},{"700":{"subfields":[{"a":"McDaniel, Carl,"},{"c":"Jr.,"},{"d":"1941-"},{"9":"6770"},{"e":"\u03a3\u03c5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03b1\u03c2"}],"ind1":"1","ind2":" "}},{"942":{"subfields":[{"2":"ddc"},{"c":"BK"},{"h":"658.8 LAM"},{"6":"658_800000000000000_LAM"}],"ind1":" ","ind2":" "}},{"952":{"subfields":[{"0":"0"},{"1":"0"},{"2":"ddc"},{"4":"0"},{"6":"658_800000000000000_LAM"},{"7":"1"},{"9":"6664"},{"a":"MAIN"},{"b":"MAIN"},{"d":"2023-02-13"},{"l":"0"},{"o":"658.8 LAM"},{"p":"00007148"},{"r":"2023-02-13"},{"t":"1"},{"w":"2023-02-13"},{"y":"BK"}],"ind1":" ","ind2":" "}},{"999":{"subfields":[{"c":"6239"},{"d":"6239"}],"ind1":" ","ind2":" "}}]}
id	lib3_6239
illustrated	Illustrated
institution	University of West Attica
isbn	0324068611
language	English
physical	751 σ. : έγχρ. εικ., πορτρ. ; 29 εκ.
publishDate	2002
publisher	South-Western,
record_format	marc
spelling	Lamb, Charles W., Jr, 1944- 6769 Συγγραφέας Marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel. 6th ed. Cincinnati, Ohio : South-Western, c2002. 751 σ. : έγχρ. εικ., πορτρ. ; 29 εκ. Βιβλιογραφία: σ. 699-718. Ερετήριο: σ. 719-751. Μάρκετινγκ. 6775 Μάρκετινγκ Διοίκηση και οργάνωση. 6777 Marketing. 6774 Marketing Management. 6776 Hair, Joseph F., Jr., 1944- 6771 Συγγραφέας McDaniel, Carl, Jr., 1941- 6770 Συγγραφέας
spellingShingle	Lamb, Charles W., Jr, 1944- Marketing / Μάρκετινγκ. 6775 Μάρκετινγκ Διοίκηση και οργάνωση. 6777 Marketing. 6774 Marketing Management. 6776
title	Marketing /
title_auth	Marketing /
title_full	Marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.
title_fullStr	Marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.
title_full_unstemmed	Marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.
title_short	Marketing /
title_sort	marketing
topic	Μάρκετινγκ. 6775 Μάρκετινγκ Διοίκηση και οργάνωση. 6777 Marketing. 6774 Marketing Management. 6776
topic_facet	Μάρκετινγκ. Μάρκετινγκ Marketing. Marketing Διοίκηση και οργάνωση. Management.
work_keys_str_mv	AT lambcharlesw marketing AT hairjosephf marketing AT mcdanielcarl marketing

Marketing /

MARC

Εγγραφή στο Ευρετήριο Αναζήτησης

Παρόμοια τεκμήρια