Marketing /

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας: Lamb, Charles W., Jr, 1944- (Συγγραφέας)
Άλλοι συγγραφείς: Hair, Joseph F., Jr., 1944- (Συγγραφέας), McDaniel, Carl, Jr., 1941- (Συγγραφέας)
Μορφή: Βιβλίο
Γλώσσα:English
Έκδοση: Cincinnati, Ohio : South-Western, c2002.
Έκδοση:6th ed.
Θέματα:

MARC

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999 |c 6239  |d 6239 

Εγγραφή στο Ευρετήριο Αναζήτησης

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author Lamb, Charles W., Jr, 1944-
author2 Hair, Joseph F., Jr., 1944-
McDaniel, Carl, Jr., 1941-
author2_role Συγγραφέας
Συγγραφέας
author2_variant j f h jf jfh
c m cm
author_facet Lamb, Charles W., Jr, 1944-
Hair, Joseph F., Jr., 1944-
McDaniel, Carl, Jr., 1941-
author_role Συγγραφέας
author_sort Lamb, Charles W., Jr, 1944-
author_variant c w l cw cwl
building Campus Library III
collection LIB3 Catalog
dewey-full 658.8
dewey-hundreds 600 - Technology (Applied sciences)
dewey-ones 658 - General management
dewey-raw 658.8
dewey-search 658.8
dewey-sort 3658.8
dewey-tens 650 - Management and auxiliary services
edition 6th ed.
format Book
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id lib3_6239
illustrated Illustrated
institution University of West Attica
isbn 0324068611
language English
physical 751 σ. : έγχρ. εικ., πορτρ. ; 29 εκ.
publishDate 2002
publisher South-Western,
record_format marc
spelling Lamb, Charles W., Jr, 1944- 6769 Συγγραφέας
Marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.
6th ed.
Cincinnati, Ohio : South-Western, c2002.
751 σ. : έγχρ. εικ., πορτρ. ; 29 εκ.
Βιβλιογραφία: σ. 699-718.
Ερετήριο: σ. 719-751.
Μάρκετινγκ. 6775
Μάρκετινγκ Διοίκηση και οργάνωση. 6777
Marketing. 6774
Marketing Management. 6776
Hair, Joseph F., Jr., 1944- 6771 Συγγραφέας
McDaniel, Carl, Jr., 1941- 6770 Συγγραφέας
spellingShingle Lamb, Charles W., Jr, 1944-
Marketing /
Μάρκετινγκ. 6775
Μάρκετινγκ Διοίκηση και οργάνωση. 6777
Marketing. 6774
Marketing Management. 6776
title Marketing /
title_auth Marketing /
title_full Marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.
title_fullStr Marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.
title_full_unstemmed Marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.
title_short Marketing /
title_sort marketing
topic Μάρκετινγκ. 6775
Μάρκετινγκ Διοίκηση και οργάνωση. 6777
Marketing. 6774
Marketing Management. 6776
topic_facet Μάρκετινγκ.
Μάρκετινγκ
Marketing.
Marketing
Διοίκηση και οργάνωση.
Management.
work_keys_str_mv AT lambcharlesw marketing
AT hairjosephf marketing
AT mcdanielcarl marketing