Marketing /
Main Author: | |
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Other Authors: | , |
Format: | Book |
Language: | English |
Published: |
Cincinnati, Ohio :
South-Western,
c2002.
|
Edition: | 6th ed. |
Subjects: |
Physical Description: | 751 σ. : έγχρ. εικ., πορτρ. ; 29 εκ. |
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Bibliography: | Βιβλιογραφία: σ. 699-718. Ερετήριο: σ. 719-751. |
ISBN: | 0324068611 |