Lamb, C. W., Jr, Hair, J. F., Jr., & McDaniel, C., Jr. (2002). Marketing (6th ed.). South-Western.
Chicago Style (17th ed.) CitationLamb, Charles W., Jr, Joseph F. Hair, Jr, and Carl McDaniel, Jr. Marketing. 6th ed. Cincinnati, Ohio: South-Western, 2002.
MLA (8th ed.) CitationLamb, Charles W., Jr, et al. Marketing. 6th ed. South-Western, 2002.
Warning: These citations may not always be 100% accurate.