Global marketing management a european perspective
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Financial Times Prentice Hall
Pearson Education |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/9926 | ||
| 010 | |a 0-138-41826-8 | ||
| 035 | |l 10013762 | ||
| 100 | |a 20081120d2001 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Global marketing management |e a european perspective |f Warren J. Keegan, Bodo B. Schlegelmilch | |
| 210 | |a Harlow, England |a London |c Financial Times Prentice Hall |c Pearson Education |d 2001 | ||
| 215 | |a xvi, 610 p. |c fig., tabl. |d 24 cm. | ||
| 300 | |a Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Εξαγωγικό μάρκετινγκ |y Ευρώπη |x Διαχείριση |x Μελέτες περιπτώσεων | |
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| 676 | |a 658.840 94 | ||
| 700 | 1 | |a Keegan |b Warren J. |4 070 | |
| 701 | 1 | |a Schlegelmilch |b Bodo B. |4 070 | |
| 709 | |a Financial Times Prentice Hall | ||
| 709 | |a Pearson Education | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20081120 |h 658.840 94 KEE |p 000032385 |q 000032385 |t BK |y 23 |z 1 | ||
| 909 | |b 028503 | ||
| 960 | |a ΝΟΕΜΒΡΙΟΣ 2008 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545245877895169 |
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| author | Keegan Warren J. Schlegelmilch Bodo B. |
| author_facet | Keegan Warren J. Schlegelmilch Bodo B. |
| author_role | 070 070 |
| author_sort | Keegan Warren J. |
| author_variant | k w j kwj s b b sbb |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.84094 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.840 94 |
| dewey-search | 658.840 94 |
| dewey-sort | 3658.840 294 |
| dewey-tens | 650 |
| format | Book |
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|
| geographic_facet | Ευρώπη |
| id | lib2_1/9926 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-138-41826-8 |
| language | English |
| physical | xvi, 610 p. fig., tabl. 24 cm. |
| publishDate | 2001 |
| publisher | Financial Times Prentice Hall Pearson Education |
| record_format | marc |
| spelling | 20081120d2001 y0grey010503 ba eng Global marketing management a european perspective Warren J. Keegan, Bodo B. Schlegelmilch Harlow, England London Financial Times Prentice Hall Pearson Education 2001 xvi, 610 p. fig., tabl. 24 cm. Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Εξαγωγικό μάρκετινγκ Ευρώπη Διαχείριση Μελέτες περιπτώσεων ΜΑΡΚΕΤΙΝΓΚ 658.840 94 Keegan Warren J. 070 Schlegelmilch Bodo B. 070 Financial Times Prentice Hall Pearson Education GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 20081120 658.840 94 KEE 000032385 000032385 BK 23 1 |
| spellingShingle | Keegan Warren J. Schlegelmilch Bodo B. Global marketing management a european perspective Μάρκετινγκ Διοίκηση και οργάνωση Εξαγωγικό μάρκετινγκ Ευρώπη Διαχείριση Μελέτες περιπτώσεων ΜΑΡΚΕΤΙΝΓΚ |
| title | Global marketing management a european perspective |
| title_auth | Global marketing management a european perspective |
| title_full | Global marketing management a european perspective Warren J. Keegan, Bodo B. Schlegelmilch |
| title_fullStr | Global marketing management a european perspective Warren J. Keegan, Bodo B. Schlegelmilch |
| title_full_unstemmed | Global marketing management a european perspective Warren J. Keegan, Bodo B. Schlegelmilch |
| title_short | Global marketing management |
| title_sub | a european perspective |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Εξαγωγικό μάρκετινγκ Ευρώπη Διαχείριση Μελέτες περιπτώσεων ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Εξαγωγικό μάρκετινγκ Διαχείριση Μελέτες περιπτώσεων |