Keegan Warren J. & Schlegelmilch Bodo B. (2001). Global marketing management: A european perspective. Financial Times Prentice Hall.
Chicago Style (17th ed.) CitationKeegan Warren J. and Schlegelmilch Bodo B. Global Marketing Management: A European Perspective. Financial Times Prentice Hall, 2001.
MLA (8th ed.) CitationKeegan Warren J. and Schlegelmilch Bodo B. Global Marketing Management: A European Perspective. Financial Times Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.