Marketing strategy and competitive positioning

Marketing strategy and competitive positioning

Bibliographic Details
Main Authors:	Hooley Graham J. (Author), Saunders John A. (Author), Piercy Nigel F. (Author)
Format:	Book
Language:	English
Published:	Financial Times Prentice Hall
Edition:	3rd ed.

Similar Items

Marketing strategy Relationships, offerings, timing & resource allocation
by: Sudharshan Devanathan
Published: (1995)

Marketing strategy planning and implementation
by: Walker Orville C., et al.
Published: (1992)

Marketing management and strategy
by: Doyle Peter
Published: (2002)

Strategic market management
by: Aaker David A.
Published: (2001)

Relationship marketing for competitive advantage Winning and keeping customers
by: Payne Adrian
Published: (1995)

Principles and practice of marketing
by: Jobber David
Published: (1998)

Strategic market management
by: Aaker David A.
Published: (1998)

Marketing management
by: Kotler Philip, et al.
Published: (2009)

Στρατηγικό βιομηχανικό μάρκετινγκ μια ολοκληρωμένη προσέγγιση
by: Αυλωνίτης Γεώργιος Ι. 1949-, et al.
Published: (2015)

Strategic market management
by: Aaker David A.
Published: (2005)

Marketing management analysis, planning, implementation and control
by: Kotler Philip
Published: (1988)

Strategic market management global perspectives
by: Aaker David A., et al.
Published: (2010)

Strategic market management
by: Aaker David A.
Published: (1995)

Contemporary marketing
by: Boone Louis E., et al.
Published: (1989)

Contemporary marketing
by: Boone Louis E., et al.
Published: (1986)

Marketing research an applied orientation
by: Malhotra Naresh K.
Published: (1993)

Εισαγωγή στην έρευνα αγοράς
by: Κυριαζόπουλος Παναγιώτης Γ., et al.
Published: (2009)

Έρευνα μάρκετινγκ τεχνική στην ανάπτυξη Project
by: Πετράκης Μιχάλης Γ.
Published: (1989)

Marketing concepts and strategies
by: Pride William M. 1942-, et al.
Published: (1991)

Marketing management analysis, planning, implementation, and control
by: Kotler Philip
Published: (1991)

Market relations An active learning approach
by: Hawkins Nick
Published: (1995)

Στρατηγικό βιομηχανικό μάρκετινγκ Business to business marketing το μάρκετινγκ προϊόντων και υπηρεσιών που απευθύνεται σε επιχειρήσεις και οργανισμούς
by: Αυλωνίτης Γεώργιος Ι. 1949-
Published: (2001)

Market segmentation how to do it, how to profit from it
by: McDonald Malcolm 1938-, et al.
Published: (2004)

Market-based management strategies for growing customer value and profitability
by: Best Roger J.
Published: (2005)

International marketing strategy
by: Bradley Frank 1942-
Published: (1999)

Marketing strategy a decision-focused approach
by: Walker Orville C.
Published: (2003)

Marketing strategy a decision-focused approach
by: Walker Orville C.
Published: (2006)

Marketing management strategies and programs
by: Guiltinan Joseph P., et al.
Published: (1994)

Principles of marketing
by: Kotler Philip, et al.
Published: (1989)

Εφηρμοσμένο Marketing
by: Κυριαζόπουλος Παναγιώτης Γ.
Published: (1996)

Principles of marketing
by: Kotler Philip, et al.
Published: (1996)

Marketing τροφίμων
by: Δημούτσος Ανδρέας Ι.
Published: (1988)

Marketing ερευνα αγοράς και ανάπτυξη πωλήσεων
by: Διακόπουλος Χριστόφορος Δ.
Published: (1974)

Marketing
by: Skinner Steven J.
Published: (1994)

Examining the marketing strategy of non profit organisations the case of ActionAid Hellas and its effectiveness on greek society Εξετάζοντας τη στρατηγική marketing των μη κερδοσκοπικών οργανισμών η περίπτωση της ActionAid Hellas και η επιρροή της στην ελληνική κοινωνία
by: Τελανίδου Σοφία, et al.
Published: (2009)

Cases in marketing strategy
by: Hise Richard T., et al.
Published: (1984)

Marketing a managerial approach
by: Cunningham William H., et al.
Published: (1987)

Marketing management
by: Kotler Philip, et al.
Published: (2006)

Marketing management in the 21st century
by: Capon Noel, et al.
Published: (2001)

Integrated marketing communications A systems approach
by: Sirgy M. Joseph
Published: (1998)