Marketing strategy and competitive positioning
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Financial Times Prentice Hall
|
| Έκδοση: | 3rd ed. |
MARC
| LEADER | 00000cam a22000001 4500 | ||
|---|---|---|---|
| 001 | 1/9843 | ||
| 010 | |a 0-273-65516-7 | ||
| 010 | |a 978-0-273-65516-9 | ||
| 035 | |l 10013734 | ||
| 100 | |a 20081105d2004 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing strategy and competitive positioning |f Graham J. Hooley, John A. Saunders, Nigel F. Piercy | |
| 205 | |a 3rd ed. | ||
| 210 | |a Harlow, England |a London |c Financial Times Prentice Hall |d 2004 | ||
| 215 | |a xxiv, 622 p. |c fig., tabl. |d 24 cm. | ||
| 300 | |a Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" | ||
| 320 | |a Bibliography: p.584-605 | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Στρατηγικός σχεδιασμός | |
| 606 | 0 | |a Ανταγωνισμός | |
| 606 | 0 | |a Portfolio management | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Target marketing | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.802 | ||
| 700 | 1 | |a Hooley |b Graham J. |4 070 | |
| 701 | 1 | |a Saunders |b John A. |4 070 | |
| 701 | 1 | |a Piercy |b Nigel F. |4 070 | |
| 709 | |a Financial Times Prentice Hall | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20081105 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20081105 |h 658.802 HOO |p 000032311 |q 000032311 |t BK |y 23 |z 1 | ||
| 909 | |b 028565 | ||
| 960 | |a ΝΟΕΜΒΡΙΟΣ 2008 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545245798203392 |
|---|---|
| author | Hooley Graham J. Saunders John A. Piercy Nigel F. |
| author_facet | Hooley Graham J. Saunders John A. Piercy Nigel F. |
| author_role | 070 070 070 |
| author_sort | Hooley Graham J. |
| author_variant | h g j hgj s j a sja p n f pnf |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.802 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.802 |
| dewey-search | 658.802 |
| dewey-sort | 3658.802 |
| dewey-tens | 650 |
| edition | 3rd ed. |
| format | Book |
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| id | lib2_1/9843 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-273-65516-7 978-0-273-65516-9 |
| language | English |
| physical | xxiv, 622 p. fig., tabl. 24 cm. |
| publishDate | 2004 |
| publisher | Financial Times Prentice Hall |
| record_format | marc |
| spelling | 20081105d2004 y0grey010503 ba eng Marketing strategy and competitive positioning Graham J. Hooley, John A. Saunders, Nigel F. Piercy 3rd ed. Harlow, England London Financial Times Prentice Hall 2004 xxiv, 622 p. fig., tabl. 24 cm. Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" Bibliography: p.584-605 Includes index Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός Ανταγωνισμός Portfolio management Έρευνα αγοράς Target marketing ΜΑΡΚΕΤΙΝΓΚ 658.802 Hooley Graham J. 070 Saunders John A. 070 Piercy Nigel F. 070 Financial Times Prentice Hall GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20081105 AACR2 INST LIBRARY 20081105 658.802 HOO 000032311 000032311 BK 23 1 |
| spellingShingle | Hooley Graham J. Saunders John A. Piercy Nigel F. Marketing strategy and competitive positioning Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός Ανταγωνισμός Portfolio management Έρευνα αγοράς Target marketing ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing strategy and competitive positioning |
| title_auth | Marketing strategy and competitive positioning |
| title_full | Marketing strategy and competitive positioning Graham J. Hooley, John A. Saunders, Nigel F. Piercy |
| title_fullStr | Marketing strategy and competitive positioning Graham J. Hooley, John A. Saunders, Nigel F. Piercy |
| title_full_unstemmed | Marketing strategy and competitive positioning Graham J. Hooley, John A. Saunders, Nigel F. Piercy |
| title_short | Marketing strategy and competitive positioning |
| topic | Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός Ανταγωνισμός Portfolio management Έρευνα αγοράς Target marketing ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Διοίκηση και οργάνωση Στρατηγικός σχεδιασμός Ανταγωνισμός Portfolio management Έρευνα αγοράς Target marketing |