Market segmentation how to do it, how to profit from it
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Elsevier Butterworth-Heinemann
|
MARC
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| 200 | 1 | |a Market segmentation |e how to do it, how to profit from it |f Malcolm McDonald and Ian Dunbar | |
| 210 | |a Amsterdam |a Boston |c Elsevier Butterworth-Heinemann |d 2004 | ||
| 215 | |a xxv, 465 p. |c fig., tabl. |d 25 cm. | ||
| 300 | |a Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Market segmentation | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Επικοινωνία στο μάρκετινγκ | |
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| 701 | 1 | |a Dunbar |b Ian |4 070 | |
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| 960 | |a ΟΚΤΩΒΡΙΟΣ 2008 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
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|
| id | lib2_1/9820 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0 7506 5981 5 |
| language | English |
| physical | xxv, 465 p. fig., tabl. 25 cm. |
| publishDate | 2004 |
| publisher | Elsevier Butterworth-Heinemann |
| record_format | marc |
| spelling | 20081031d2004 y0grey010503 ba eng Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar Amsterdam Boston Elsevier Butterworth-Heinemann 2004 xxv, 465 p. fig., tabl. 25 cm. Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" Includes bibliographical references and index Market segmentation Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Επικοινωνία στο μάρκετινγκ Τμηματοποίηση αγοράς ΜΑΡΚΕΤΙΝΓΚ 658.802 McDonald Malcolm 1938- 070 Dunbar Ian 070 Elsevier Butterworth-Heinemann GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20081031 AACR2 INST LIBRARY 20081031 658.802 MCD 000032288 000032288 BK 23 1 |
| spellingShingle | McDonald Malcolm 1938- Dunbar Ian Market segmentation how to do it, how to profit from it Market segmentation Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Επικοινωνία στο μάρκετινγκ Τμηματοποίηση αγοράς ΜΑΡΚΕΤΙΝΓΚ |
| title | Market segmentation how to do it, how to profit from it |
| title_auth | Market segmentation how to do it, how to profit from it |
| title_full | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_fullStr | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_full_unstemmed | Market segmentation how to do it, how to profit from it Malcolm McDonald and Ian Dunbar |
| title_short | Market segmentation |
| title_sub | how to do it, how to profit from it |
| topic | Market segmentation Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Επικοινωνία στο μάρκετινγκ Τμηματοποίηση αγοράς ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Market segmentation Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Επικοινωνία στο μάρκετινγκ Τμηματοποίηση αγοράς |