McDonald Malcolm & Dunbar Ian. (2004). Market segmentation: How to do it, how to profit from it. Elsevier Butterworth-Heinemann.
Chicago Style (17th ed.) CitationMcDonald Malcolm and Dunbar Ian. Market Segmentation: How to Do It, How to Profit from It. Elsevier Butterworth-Heinemann, 2004.
MLA (8th ed.) CitationMcDonald Malcolm and Dunbar Ian. Market Segmentation: How to Do It, How to Profit from It. Elsevier Butterworth-Heinemann, 2004.
Warning: These citations may not always be 100% accurate.