Marketing the core
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Irwin/McGraw-Hill
|
| Έκδοση: | 2nd ed. |
MARC
| LEADER | 00000cam a22000001 4500 | ||
|---|---|---|---|
| 001 | 1/9702 | ||
| 010 | |a 978-0-07-110686-3 | ||
| 010 | |a 0-07-110686-3 | ||
| 035 | |l 10013686 | ||
| 100 | |a 20081015d2007 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing |e the core |f Roger A. Kerin, Steven W. Hartley, William Rudelius | |
| 205 | |a 2nd ed. | ||
| 210 | |a Boston |c Irwin/McGraw-Hill |d c2007 | ||
| 215 | |a xxxiii 128p. |c fig., ill. |d 27 cm. | ||
| 300 | |a Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ |x Ηθικές απόψεις | |
| 606 | 0 | |a Καταναλωτές | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Kerin |b Roger A. |4 070 | |
| 701 | 1 | |a Hartley |b Steven W. |4 070 | |
| 701 | 1 | |a Rudelius |b William |4 070 | |
| 709 | |a Irwin/McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20081015 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20081015 |h 658.8 COR |p 000032295 |q 000032295 |t BK |y 23 |z 1 | ||
| 909 | |b 028568 | ||
| 960 | |a ΟΚΤΩΒΡΙΟΣ 2008 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545245650354178 |
|---|---|
| author | Kerin Roger A. Hartley Steven W. Rudelius William |
| author_facet | Kerin Roger A. Hartley Steven W. Rudelius William |
| author_role | 070 070 070 |
| author_sort | Kerin Roger A. |
| author_variant | k r a kra h s w hsw r w rw |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 2nd ed. |
| format | Book |
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|
| id | lib2_1/9702 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 978-0-07-110686-3 0-07-110686-3 |
| language | English |
| physical | xxxiii 128p. fig., ill. 27 cm. |
| publishDate | 2007 |
| publisher | Irwin/McGraw-Hill |
| record_format | marc |
| spelling | 20081015d2007 y0grey010503 ba eng Marketing the core Roger A. Kerin, Steven W. Hartley, William Rudelius 2nd ed. Boston Irwin/McGraw-Hill c2007 xxxiii 128p. fig., ill. 27 cm. Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Ηθικές απόψεις Καταναλωτές Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ 658.8 Kerin Roger A. 070 Hartley Steven W. 070 Rudelius William 070 Irwin/McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20081015 AACR2 INST LIBRARY 20081015 658.8 COR 000032295 000032295 BK 23 1 |
| spellingShingle | Kerin Roger A. Hartley Steven W. Rudelius William Marketing the core Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Ηθικές απόψεις Καταναλωτές Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing the core |
| title_auth | Marketing the core |
| title_full | Marketing the core Roger A. Kerin, Steven W. Hartley, William Rudelius |
| title_fullStr | Marketing the core Roger A. Kerin, Steven W. Hartley, William Rudelius |
| title_full_unstemmed | Marketing the core Roger A. Kerin, Steven W. Hartley, William Rudelius |
| title_short | Marketing |
| title_sub | the core |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Ηθικές απόψεις Καταναλωτές Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Ηθικές απόψεις Καταναλωτές Καταναλωτική συμπεριφορά |