APA (7th ed.) Citation

Kerin Roger A., Hartley Steven W., & Rudelius William. (2007). Marketing: The core (2nd ed.). Irwin/McGraw-Hill.

Chicago Style (17th ed.) Citation

Kerin Roger A., Hartley Steven W., and Rudelius William. Marketing: The Core. 2nd ed. Irwin/McGraw-Hill, 2007.

MLA (8th ed.) Citation

Kerin Roger A., et al. Marketing: The Core. 2nd ed. Irwin/McGraw-Hill, 2007.