Schiffman Leon G. & Kanuk Leslie Lazar. (2007). Consumer behavior (9th ed.). Pearson/Prentice Hall.
Chicago Style (17th ed.) CitationSchiffman Leon G. and Kanuk Leslie Lazar. Consumer Behavior. 9th ed. Pearson/Prentice Hall, 2007.
MLA (8th ed.) CitationSchiffman Leon G. and Kanuk Leslie Lazar. Consumer Behavior. 9th ed. Pearson/Prentice Hall, 2007.
Warning: These citations may not always be 100% accurate.