APA (7th ed.) Citation

Alsem Karel Jan. (2007). Strategic marketing: An applied perspective. McGraw-Hill.

Chicago Style (17th ed.) Citation

Alsem Karel Jan. Strategic Marketing: An Applied Perspective. McGraw-Hill, 2007.

MLA (8th ed.) Citation

Alsem Karel Jan. Strategic Marketing: An Applied Perspective. McGraw-Hill, 2007.

Warning: These citations may not always be 100% accurate.