Consumer behavior building marketing strategy
| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Irwin/McGraw-Hill
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| Edition: | 10th ed. |
| Physical Description: | xxiv, 790 p. fig., ill., tabl. 25 cm. |
|---|---|
| ISBN: | 978-0-07-110668-9 0-07-110668-5 |