Hawkins Del I., Mothersbaugh David L., & Best Roger J. (2007). Consumer behavior: Building marketing strategy (10th ed.). Irwin/McGraw-Hill.
Chicago Style (17th ed.) CitationHawkins Del I., Mothersbaugh David L., and Best Roger J. Consumer Behavior: Building Marketing Strategy. 10th ed. Irwin/McGraw-Hill, 2007.
MLA (8th ed.) CitationHawkins Del I., et al. Consumer Behavior: Building Marketing Strategy. 10th ed. Irwin/McGraw-Hill, 2007.
Warning: These citations may not always be 100% accurate.