Marketing management knowledge and skills
| Κύριοι συγγραφείς: | , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
|
| Έκδοση: | 8th ed. |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/9601 | ||
| 010 | |a 978-007-125983-5 | ||
| 035 | |l 10013651 | ||
| 100 | |a 20080929d2007 y0grey010503 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing management |e knowledge and skills |f J. Paul Peter, James H. Donnelly | |
| 205 | |a 8th ed. | ||
| 210 | |a Boston |c McGraw-Hill |d 2007 | ||
| 215 | |a xvii, 813 p. |c fig., ill., tabl. |d 24 cm. | ||
| 300 | |a Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" | ||
| 320 | |a Includes bibliographical references and index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Οργανωτική συμπεριφορά | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά | |
| 615 | |a ΜΑΡΚΕΤΙΝΓΚ | ||
| 676 | |a 658.8 | ||
| 700 | 1 | |a Peter |b Paul J. |4 070 | |
| 701 | 1 | |a Donnelly |b James H. |4 070 | |
| 709 | |a McGraw-Hill | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |c 20080929 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 20080929 |h 658.8 PET |p 000032313 |q 000032313 |t BK |y 23 |z 1 | ||
| 909 | |b 028559 | ||
| 960 | |a ΣΕΠΤΕΜΒΡΙΟΣ 2008 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545245544448002 |
|---|---|
| author | Peter Paul J. Donnelly James H. |
| author_facet | Peter Paul J. Donnelly James H. |
| author_role | 070 070 |
| author_sort | Peter Paul J. |
| author_variant | p p j ppj d j h djh |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 8th ed. |
| format | Book |
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|
| id | lib2_1/9601 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 978-007-125983-5 |
| language | English |
| physical | xvii, 813 p. fig., ill., tabl. 24 cm. |
| publishDate | 2007 |
| publisher | McGraw-Hill |
| record_format | marc |
| spelling | 20080929d2007 y0grey010503 ba eng Marketing management knowledge and skills J. Paul Peter, James H. Donnelly 8th ed. Boston McGraw-Hill 2007 xvii, 813 p. fig., ill., tabl. 24 cm. Πρόγραμμα "ΑΡΧΙΜΗΔΗΣ" Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ 658.8 Peter Paul J. 070 Donnelly James H. 070 McGraw-Hill GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 20080929 AACR2 INST LIBRARY 20080929 658.8 PET 000032313 000032313 BK 23 1 |
| spellingShingle | Peter Paul J. Donnelly James H. Marketing management knowledge and skills Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| title | Marketing management knowledge and skills |
| title_auth | Marketing management knowledge and skills |
| title_full | Marketing management knowledge and skills J. Paul Peter, James H. Donnelly |
| title_fullStr | Marketing management knowledge and skills J. Paul Peter, James H. Donnelly |
| title_full_unstemmed | Marketing management knowledge and skills J. Paul Peter, James H. Donnelly |
| title_short | Marketing management |
| title_sub | knowledge and skills |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά ΜΑΡΚΕΤΙΝΓΚ |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά |