Marketing management knowledge and skills
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
|
| Edition: | 8th ed. |
| Physical Description: | xvii, 813 p. fig., ill., tabl. 24 cm. |
|---|---|
| ISBN: | 978-007-125983-5 |
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
|
| Edition: | 8th ed. |
| Physical Description: | xvii, 813 p. fig., ill., tabl. 24 cm. |
|---|---|
| ISBN: | 978-007-125983-5 |