Peter Paul J. & Donnelly James H. (2007). Marketing management: Knowledge and skills (8th ed.). McGraw-Hill.
Chicago Style (17th ed.) CitationPeter Paul J. and Donnelly James H. Marketing Management: Knowledge and Skills. 8th ed. McGraw-Hill, 2007.
MLA (8th ed.) CitationPeter Paul J. and Donnelly James H. Marketing Management: Knowledge and Skills. 8th ed. McGraw-Hill, 2007.
Warning: These citations may not always be 100% accurate.