Marketing
| Main Authors: | , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
McGraw-Hill
|
| Edition: | 11th ed. |
| Series: | McGraw-Hill Series in Marketing |
| Physical Description: | various pagings ill. 26 cm. |
|---|---|
| ISBN: | 0-07-114735-7 0-07-018954-4 |