APA (7th ed.) Citation

Etzel Michael J., Walker Bruce J., & Stanton William J. (1997). Marketing (11th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Etzel Michael J., Walker Bruce J., and Stanton William J. Marketing. 11th ed. McGraw-Hill, 1997.

MLA (8th ed.) Citation

Etzel Michael J., et al. Marketing. 11th ed. McGraw-Hill, 1997.