Marketing management Knowledge and skills
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
McGraw-Hill
Irwin |
| Έκδοση: | 5th ed. |
| Σειρά: | The Irwin Series in Marketing |
MARC
| LEADER | 00000pam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/9181 | ||
| 010 | |a 0-07-115460-4 | ||
| 035 | |l 10006984 | ||
| 100 | |a 19990123d1998 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Marketing management |e Knowledge and skills |f J. Paul Peter, James R. McManus-Bascom, James H. Donnelly | |
| 205 | |a 5th ed. | ||
| 210 | |a Boston |c Irwin |c McGraw-Hill |d 1998 | ||
| 215 | |a xvi, 944 p. |c fig., ill., tabl. |d 24 cm. | ||
| 225 | 2 | |a The Irwin Series in Marketing | |
| 320 | |a Includes bibliographical references and index | ||
| 410 | 1 | |t The Irwin Series in Marketing | |
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Έρευνα αγοράς | |
| 606 | 0 | |a Οργανωτική συμπεριφορά | |
| 606 | 0 | |a Καταναλωτική συμπεριφορά | |
| 676 | |a 658.8 | ||
| 700 | 1 | |a Peter |b Paul J. | |
| 701 | 1 | |a McManus - Bascom |b James R. | |
| 701 | 1 | |a Donnelly |b James H. | |
| 709 | |a McGraw-Hill | ||
| 709 | |a Irwin | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 19990621 |h 658.8 PET |p 000020520 |q 000020520 |t BK |y 23 |z 1 | ||
| 901 | |a PART-VII Φ.43 | ||
| 909 | |b 016477 | ||
| 970 | |a ΓΚΛΩΤΣΟΥ |b ΓΙΑΝΝΑ |z 1999-06 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545245474193409 |
|---|---|
| author | Peter Paul J. McManus - Bascom James R. Donnelly James H. |
| author_facet | Peter Paul J. McManus - Bascom James R. Donnelly James H. |
| author_role | |
| author_sort | Peter Paul J. |
| author_variant | p p j ppj m - b j r m-bjr d j h djh |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.8 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 |
| edition | 5th ed. |
| format | Book |
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|
| id | lib2_1/9181 |
| illustrated | Illustrated |
| institution | University of West Attica |
| isbn | 0-07-115460-4 |
| language | English |
| physical | xvi, 944 p. fig., ill., tabl. 24 cm. |
| publishDate | 1998 |
| publisher | McGraw-Hill Irwin |
| record_format | marc |
| series2 | The Irwin Series in Marketing |
| spelling | 19990123d1998 0grey0105 ba eng Marketing management Knowledge and skills J. Paul Peter, James R. McManus-Bascom, James H. Donnelly 5th ed. Boston Irwin McGraw-Hill 1998 xvi, 944 p. fig., ill., tabl. 24 cm. The Irwin Series in Marketing Includes bibliographical references and index Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά 658.8 Peter Paul J. McManus - Bascom James R. Donnelly James H. McGraw-Hill Irwin GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 19990621 658.8 PET 000020520 000020520 BK 23 1 |
| spellingShingle | Peter Paul J. McManus - Bascom James R. Donnelly James H. Marketing management Knowledge and skills Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά |
| title | Marketing management Knowledge and skills |
| title_auth | Marketing management Knowledge and skills |
| title_full | Marketing management Knowledge and skills J. Paul Peter, James R. McManus-Bascom, James H. Donnelly |
| title_fullStr | Marketing management Knowledge and skills J. Paul Peter, James R. McManus-Bascom, James H. Donnelly |
| title_full_unstemmed | Marketing management Knowledge and skills J. Paul Peter, James R. McManus-Bascom, James H. Donnelly |
| title_short | Marketing management |
| title_sub | Knowledge and skills |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Έρευνα αγοράς Οργανωτική συμπεριφορά Καταναλωτική συμπεριφορά |