APA (7th ed.) Citation

Peter Paul J., McManus - Bascom James R., & Donnelly James H. (1998). Marketing management: Knowledge and skills (5th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter Paul J., McManus - Bascom James R., and Donnelly James H. Marketing Management: Knowledge and Skills. 5th ed. McGraw-Hill, 1998.

MLA (8th ed.) Citation

Peter Paul J., et al. Marketing Management: Knowledge and Skills. 5th ed. McGraw-Hill, 1998.