Strategic marketing communications New ways to build and integrate communication
| Κύριοι συγγραφείς: | , , |
|---|---|
| Μορφή: | Βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Kogan Page
|
MARC
| LEADER | 00000nam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | 1/9110 | ||
| 010 | |a 0-7494-2013-8 | ||
| 035 | |l 10006959 | ||
| 100 | |a 19990615d1997 0grey0105 ba | ||
| 101 | 0 | |a eng | |
| 200 | 1 | |a Strategic marketing communications |e New ways to build and integrate communication |f Paul Smith, Chris Berry and Alan Pulford | |
| 210 | |a London |c Kogan Page |d 1997 | ||
| 215 | |a xiv, 290 p. |c diagr., tabl. |d 24 cm. | ||
| 320 | |a Includes index | ||
| 606 | 0 | |a Μάρκετινγκ |x Διοίκηση και οργάνωση | |
| 606 | 0 | |a Μάρκετινγκ |x Σχεδιασμός | |
| 606 | 0 | |a Μάρκετινγκ |x Λήψη αποφάσεων | |
| 606 | 0 | |a Επικοινωνία στο μάρκετινγκ | |
| 606 | 0 | |a Πώληση |x Προώθηση | |
| 676 | |a 658.82 | ||
| 700 | 1 | |a Smith |b Paul R. | |
| 701 | 1 | |a Berry |b Chris | |
| 701 | 1 | |a Pulford |b Alan | |
| 709 | |a Kogan Page | ||
| 801 | 0 | |a GR |b ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 |g AACR2 | |
| 852 | |a INST |b LIBRARY |e 19990621 |h 658.82 SMI |p 000020474 |q 000020474 |t BK |y 23 |z 1 | ||
| 901 | |a PART-VII Φ.42 | ||
| 909 | |b 016582 | ||
| 970 | |a ΜΠΑΜΠΑΗ |b ΛΙΤΣΑ |z 1999-06 | ||
Εγγραφή στο Ευρετήριο Αναζήτησης
| _version_ | 1780545245394501633 |
|---|---|
| author | Smith Paul R. Berry Chris Pulford Alan |
| author_facet | Smith Paul R. Berry Chris Pulford Alan |
| author_role | |
| author_sort | Smith Paul R. |
| author_variant | s p r spr b c bc p a pa |
| building | Campus Library II |
| collection | LIB2 Catalog |
| dewey-full | 658.82 |
| dewey-hundreds | 600 |
| dewey-ones | 658 |
| dewey-raw | 658.82 |
| dewey-search | 658.82 |
| dewey-sort | 3658.82 |
| dewey-tens | 650 |
| format | Book |
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| id | lib2_1/9110 |
| illustrated | Not Illustrated |
| institution | University of West Attica |
| isbn | 0-7494-2013-8 |
| language | English |
| physical | xiv, 290 p. diagr., tabl. 24 cm. |
| publishDate | 1997 |
| publisher | Kogan Page |
| record_format | marc |
| spelling | 19990615d1997 0grey0105 ba eng Strategic marketing communications New ways to build and integrate communication Paul Smith, Chris Berry and Alan Pulford London Kogan Page 1997 xiv, 290 p. diagr., tabl. 24 cm. Includes index Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση 658.82 Smith Paul R. Berry Chris Pulford Alan Kogan Page GR ΠΑ.Δ.Α. Βιβλιοθήκη Πανεπιστημιούπολης 2 AACR2 INST LIBRARY 19990621 658.82 SMI 000020474 000020474 BK 23 1 |
| spellingShingle | Smith Paul R. Berry Chris Pulford Alan Strategic marketing communications New ways to build and integrate communication Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση |
| title | Strategic marketing communications New ways to build and integrate communication |
| title_auth | Strategic marketing communications New ways to build and integrate communication |
| title_full | Strategic marketing communications New ways to build and integrate communication Paul Smith, Chris Berry and Alan Pulford |
| title_fullStr | Strategic marketing communications New ways to build and integrate communication Paul Smith, Chris Berry and Alan Pulford |
| title_full_unstemmed | Strategic marketing communications New ways to build and integrate communication Paul Smith, Chris Berry and Alan Pulford |
| title_short | Strategic marketing communications |
| title_sub | New ways to build and integrate communication |
| topic | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση |
| topic_facet | Μάρκετινγκ Διοίκηση και οργάνωση Μάρκετινγκ Σχεδιασμός Μάρκετινγκ Λήψη αποφάσεων Επικοινωνία στο μάρκετινγκ Πώληση Προώθηση |