APA (7th ed.) Citation

Smith Paul R., Berry Chris, & Pulford Alan. (1997). Strategic marketing communications: New ways to build and integrate communication. Kogan Page.

Chicago Style (17th ed.) Citation

Smith Paul R., Berry Chris, and Pulford Alan. Strategic Marketing Communications: New Ways to Build and Integrate Communication. Kogan Page, 1997.

MLA (8th ed.) Citation

Smith Paul R., et al. Strategic Marketing Communications: New Ways to Build and Integrate Communication. Kogan Page, 1997.

Warning: These citations may not always be 100% accurate.